Mint Explainer: Why are quick commerce platforms selling cosmetics for Rs.1?

New Delhi, Dec. 3 -- Quick commerce platforms have unleashed a new weapon in their cutthroat battle for market share- Rs.1 cosmetics. Swiggy Instamart and Zepto have launched campaigns in which custo... Read More

Go Colors, India's only listed bottom-wear brand, hits a wall as its mainstay leggings go out of fashion

New Delhi, Dec. 2 -- An ongoing shift in India's women's bottom-wear market is starting to bite a Chennai-based retailer that bet and rose on a fashion trend now firmly past its prime. Over a decade,... Read More

Wipro to enter pet foods with new brand 'HappyFur'

New Delhi, Nov. 26 -- Wipro Consumer Care and Lighting, the consumer venture of Wipro Enterprises, is set to enter India's fast-growing pet food market with a new brand, "HappyFur", said three people ... Read More

Wipro to enter pet foods with 'HappyFur'

New Delhi, Nov. 26 -- Wipro Consumer Care and Lighting, the consumer venture of Wipro Enterprises, is set to enter India's fast-growing pet food market with a new brand, "HappyFur", said three people ... Read More

Wipro to enter pet food market with new brand 'HappyFur'

Bengaluru, Nov. 25 -- Wipro Consumer Care & Lighting, the consumer arm of Wipro Enterprises, is set to enter India's fast-growing pet food market with a new brand named "HappyFur", three people aware ... Read More

Winter of hope: Why jacket and sweater sales are set to surge this quarter

Bengaluru, Nov. 25 -- Apparel retailers are banking on a stronger winter season as an on-time, sharper dip in temperatures revives demand for sweaters and jackets after last year's unusually warm spel... Read More

Gen Z is obsessed with weddings. Brands are cashing in.

Bengaluru, Nov. 24 -- Visit India in late October or early November, and you will inevitably stumble upon the familiar sounds of the dhol, the glare of wedding lights and the unmistakable chaos of a b... Read More

GST cuts fail to deliver the consumption boost for footwear, apparel sectors

New Delhi, Nov. 19 -- The goods and services tax cuts were expected to bolster consumption across sectors, but failed to spark the expected revival for India's apparel and footwear retailers. An early... Read More

Value fashion retailers flock south for expansion and growth

Bengaluru, Nov. 18 -- South India is fast becoming the next battleground for value fashion retailers, as they aim to focus on a largely untapped market with high demand for affordable and organized ap... Read More

New water war: How 40-year-old Eureka Forbes plans to combat younger rivals

Bengaluru, Nov. 17 -- Aquaguard, the flagship brand that made Eureka Forbes synonymous with water purifiers for over four decades, is at the centre of an intensifying battle as digital-first rivals ch... Read More

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